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THE COURAGE TO TRUST
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You're running a business. Making decisions. Managing people, clients, opportunities, and a never-ending list of things that need your attention.
But when was the last time you stepped away from the daily demands of your business long enough to think about where you're actually taking it?
Not just what needs to get done next week.
What you really want to build.
What's standing in your way.
And what needs to change to get there.
VIA 27 is a one-day, hands-on business experience designed to help you turn your vision into a plan you can actually execute.
Tuesday, January 12, 2027
8:30 AM–2:00 PM
The Durango Collective
1315 Main Ave.
Durango, Colorado
WHIILE SUPPLIES LAST
Early Bird Admission — $149
Register by November 30, 2026.
Regular Admission — $175
BIG VISION. BOLD DECISIONS. REAL ACTION.
What if it's what you're not yet willing to trust?
Your own judgment. Your vision. The people around you. Your ability to make the decisions you've been putting off.
That's what we're exploring at VIA 27.
Because building a successful business requires more than having a great idea. It requires the courage to make decisions, commit to a direction, and take action even when you don't have all the answers.
You're going to do the work.
Through guided exercises, honest reflection, meaningful conversations, and practical planning, you'll get out of your usual routine and take a fresh look at your business.
You'll identify what's working, what's holding you back, and what deserves your attention in 2027.
You'll leave with:
Not just inspiration. Direction. Decisions. Action.
We'll spend the morning working through your vision, your obstacles, and the decisions that will move your business forward.
You'll hear from guest speakers, participate in interactive exercises, and connect with other people who understand what it takes to build something of their own.
Then we'll wrap up with a taco bar lunch and a hands-on business vision board session.
Coffee, donuts, lunch, workshop materials, and vision board supplies are included.
YOUR EXPERIENCE INCLUDES:
-Strategic guidance from a former CEO and special guests
-Interactive exercises and a guided workbook
-Creation of a personalized vision board
-Lunch and meaningful connections
-Clear actions to move your vision forward
Founder, Peak CEO | Former CEO | Business Strategist
I've spent my career inside businesses, from a $15p/h front desk job to the CEO's office. I know what it's like to be responsible for the decisions, the people, the growth, and the problems nobody else can solve. And I know how easy it is to get so caught up in running a business that you stop making time to think about where you're taking it.
I created Vision Into Action (VIA) to give business owners the space, structure, and perspective to do exactly that. Join us for the 4th year! I can't wait to see you!

She is the owner of Adela Flora Design Co.
Suffice it to say, she loved the event and now we are friends.

J.R. Founder of Real Estate Company
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